Where will I film my video?
One of the first decisions about shooting your video is – where is the best spot? Here are a few ideas of what to look out for when you are choosing your location.
Indoors or outdoors?
There are some ‘hidden’ problems with shooting in an outdoor situation. You need to be aware of the background noises that you hear every day and don’t even think about. Your camera will record all background noise, including a few you are aware of, such as bird song, childrens’ voices as they are playing, lawn mowers and road noises from cars, as well as noises you aren’t aware of such as wind noise.
You might even find that you have recorded the sound of the garbage trucks at work. A garden does present a pleasant background for your video, but you might end up with audio that you are disappointed with.
Indoors will be more reliable particularly if you can find a quiet room as far away as possible from all noise sources. Also use a room with carpet and furniture or curtains to produce maximum dampening so that your audio doesn’t sound empty like you were recording at the bottom of a water tank or similar.
Choose the spot where you will stand for your presentation carefully. You might have a bookcase to highlight your expertise, or a plain wall with a nice painting or photograph on it, or perhaps a vase of flowers or decoration set to one side behind you.
Make sure you are not standing in front of a window as the outside light will cause a problem with backlighting. You will become a silhouette as the camera tries to balance the light from the window with the interior lighting. Backlighting is great for effects but not so good when you are trying to present yourself to your prospective customers.
Instead choose a spot with even lighting in a room that is well-lit. You might need to add extra lights such as table or free-standing lamps to enhance the natural lighting. But be careful with your placement and use the extra lights to prevent shadows on your face.
Depending on your natural light source, you might need more than one extra light to decrease shadows. Position these to your left or right side and experiment with another behind you. Make sure that the lights are not in the camera view.
Where will you set up?
With a camcorder and tripod you can choose to sit or stand. The same is possible with a mobile phone, which is also best used with a tripod.
If you are using a webcam as your recording device, you will need to sit at a desk and this set up can work well with an appropriate background.
And talking about tripods – for the best professional look, tripods are a must. Shaky cam doesn’t look good in a business environment and it looks like an amateur has filmed the video for you. Tripods come with attachments that can be used for all types of cameras. Special attachments are available for mobile phones and are fairly inexpensive to buy.
No matter what the device, the main rules apply – camera with tripod, in a quiet, well-lit room using extra lighting if necessary, and away from background noise – and you will achieve the best results for your video presentation.