Video gives a new and fresh way to present content. Research has shown that 1 minute of video is worth 1.8 million words. It is not only a great way to get your message across but also to present yourself and your business to potential clients.
Site visitors will click on a video rather than read the text on the page. 55% of people are visual in their learning, another 38% are auditory. You can reach 98% of people by using video.
Video is a great way to make a personal connection with your website visitor. Prospects like to see what you, the service provider, looks like, what you sound like and get some idea of what it might be like to work with you. People usually buy from those that they know and like.
Video lets you promote yourself and your products or services in an interactive medium where your prospective clients really feel they can get to know you. The personal touch can go a long way towards building a relationship.
You can use video to explain how your product or service works. It might be difficult to explain how it works without using several pages of text but showing how it works, as well as the benefits of using it will increase your conversions and sales.
Whenever a prospect asks you a question about your produce you find yourself telling your story over and over again. Video can help you to move on from the one-to-one relationship and make it a one-to-many relationship instead. Record it all on a video and now you can tell it once, but to a much wider audience, while still maintaining that so very important personal connection.
And finally extend your marketing reach by uploading your video to You Tube, the world’s second largest search engine. From You Tube you can embed the video into your website and your blog. You can email it and share it via social media.
By using video as a marketing strategy you will be gaining an important element for a successful business – and that is trust.