The Number 1 Problem Small Businesses have when faced with a Video Camera

Does the idea of presenting to a video camera make you want to run away and hide? Don’t be concerned – you’re not the only one.

Many small business owners agree – they feel very uncomfortable with the idea of presenting to a video camera. Yes it looks easy enough and many breeze through the experience just like a TV personality might.

But most small business owners feel acute embarrassment, a sudden lack of confidence in their own ability and a dread that leads to putting off the whole video experience.

Here are some tips that might help to make your first video presentation less of an ordeal.

1. Have a script

Although the video will only be 1-3 minutes long, familiarity with the wording will help to make a confident presentation.

2. Practise your script

As with a speaking engagement, you should practise your script so that you will know it well. It doesn’t have to be word perfect, but you should know it well enough to be able to convey your message without having to refer to your notes.

3. Present your speech to a mirror

This will give you a much better idea how you might appear on the final video before committing to the recording. It will give you the opportunity to improve on those things that might be important to you, such as the way you are standing, or the tilt of your head, or your eye contact with your audience (in this case, the camera).

After presenting to the mirror and attending to your image, you will now feel more confident when you are in front of the camera.

I tried all these points myself for my first video presentation. Then I discovered that the camera was far less confronting than looking at myself in the mirror.

So give it a go and try these tips for yourself. Once you make your first presentation to a video camera it will become much easier for your next video presentation.