Some suggestions of how to start when writing your video script
When writing a script for your video you need to decide first what its purpose will be.
Are you planning –
- An introduction to personalise your website,
- A promotion for your services, product launch or event,
- An explanation of how your product works, or
- A series of blogs or informative tips?
Here are some suggestions for an introductory video
An introductory video is used on your Home Page to introduce you and what you can do for your clients. When writing your script you should spark the interest of your website visitors by stating the problem that you can solve first.
Continue with the solution that you offer to your clients, for example in a promotion for our video services I asked:-
‘Are you looking to add a personal touch to your website? Or perhaps you know that video is a great way to add that personal touch but you have no idea where to start?’
Then after introducing my name and business name and offering our experience and expertise, I included the solution of how we go about producing introductory videos for small and medium businesses.
Keep the wording of your script dynamic ad positive throughout. After your solution you can add some social proof and conclude with the all-important call to action, e.g. as in my promotional video ‘So if you would like to add a personal touch to your website, speak to me – Anne Morton, Video Marketing Solutions.
Since you will be using your video on the Home Page of your website, there is probably no need to add your contact details to your video.
Keep your introductory video short, 1-2 minutes, or around 200 words is ideal. If your video is longer you run the risk of losing your prospects along the way. Tell them just enough to pique their interest so that they will look for more information about your services on your website.
Video is a powerful way of telling your story and a personal way to connect with website visitors. Capitalise on the exposure a strong message in your video will give you and use it to create familiarity and trust to build relationships.